| Assertion [A] Companies should measure the profitability of their products, territories, customer groups, segments, trade channels and order sizes. |
| Reason [R] Measure of profitability helps companies determine whether to expand, reduce or eliminate any product or marketing activities to ensure profitability control. |
A) Both Assertion [A] and Reason [R] are true and Reason [R] is the correct explanation of Assertion [A]
B) Both Assertion [A] and Reason [R] are true but Reason [R] is not the correct explanation of Assertion [A]
C) Assertion [A] is true but Reason [R] is false
D) Assertion [A] is false but Reason [R] is true
Correct Answer: A
Solution :
[a]
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