Answer:
Ans. The theory was proposed by S.M. Mohsin. According to him, attitude change takes place in two steps. In the first step, the target of change identifies with the source. It involves two people, i.e., target and the source. Target is the person whose attitude is to be changed. Source is the person who assists the target for attitudinal change. Step-1: Identification: Source must have + ve attitude and love towards the target and target must have trust and respect for the source. Step-2: Source first of all himself/herself shows an attitudinal change by changing his/her own attitude towards the issue.
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