Banking Marketing Aptitude Introduction to Marketing Question Bank

done Introducing to Marketing Total Questions - 48

• question_answer1)
  Which of the following may be classified as FMCG?                                     [SBI Asst. Clerk 2012]
  A)
  Printing Machines done clear
  B)
  Tobacco product done clear
  C)
   Lifesaving Drugs done clear
  D)
   Coin vending Machines done clear
  E)
  Industrial goods   done clear
  View Solution play_arrow

• question_answer2)
                            The best important and central activity of a business is known as its?
  A)
  Portfolio            done clear
  B)
  Product Line done clear
  C)
   Nuclear Activity done clear
  D)
     Mainstay done clear
  E)
  Core Competency done clear
  View Solution play_arrow

• question_answer3)
                        Prospect means?[BOB P.O. 2011, SBI ASST.2012]
  A)
  Existing customer            done clear
  B)
  Likely buyer done clear
  C)
   Mission document done clear
  D)
   a religious leader done clear
  E)
  New targets to be achieved     done clear
  View Solution play_arrow

• question_answer4)
    Electrical goods such as TVs, Videos, stereo systems etc. used for ho entertainment, are known as.                    [SBI clerk 2012]
  A)
  White goods       done clear
  B)
  Green goods done clear
  C)
   Real goods        done clear
  D)
   Blue goods done clear
  E)
  Brown goods      done clear
  View Solution play_arrow

• question_answer5)
  Marketing is the function of ?
  A)
  Only sales person done clear
  B)
  Only counter staff done clear
  C)
   Only qualified person done clear
  D)
   Top bosses done clear
  E)
  A collective functions of all staff  done clear
  View Solution play_arrow

• question_answer6)
  The sole aim of marketing is to ?                                                                                     [SSI Clerk 2012]
  A)
  Improve the balance sheet figures done clear
  B)
  Increase recruitment done clear
  C)
   Increase profits done clear
  D)
   Increase production done clear
  E)
  Increase Branch network           done clear
  View Solution play_arrow

• question_answer7)
                Value added services means.                                                                                            [SBI Clerk 2012]
  A)
  Substituted products done clear
  B)
  Highly valuable products done clear
  C)
   Old products done clear
  D)
   Extra Services in addition to existing ones done clear
  E)
  At par services             done clear
  View Solution play_arrow

• question_answer8)
                          Market size also means ?                                                                                                [SBI Clerk 2012]
  A)
  Market planning  done clear
  B)
  Market pricing done clear
  C)
   Market space done clear
  D)
  Market distribution done clear
  E)
  Market channels    done clear
  View Solution play_arrow

• question_answer9)
  A fall in the market share implies ?                                                                                  [SBI Clerk 2012]
  A)
  Sales have gone up done clear
  B)
  Profit has gone up done clear
  C)
   Prices are erratic done clear
  D)
   Competition has increased done clear
  E)
  Business is wound up       done clear
  View Solution play_arrow

• question_answer10)
                     Market share can be increased by increasing ?                                                       [SBI Clerk 2012]
  A)
  Raw material cost           done clear
  B)
  The staff strength done clear
  C)
   Sales done clear
  D)
   the sales staff done clear
  E)
  Competition    done clear
  View Solution play_arrow

• question_answer11)
  The aim of successful marketing is
  A)
  To increase the sales                    done clear
  B)
  To increase the profit done clear
  C)
   To increase the output of sellers done clear
  D)
   All of the above done clear
  E)
  None of these done clear
  View Solution play_arrow

• question_answer12)
  Buying and selling in the marketing functions are categorized as
  A)
  Exchange function     done clear
  B)
  Facilitating function done clear
  C)
   Distribution function   done clear
  D)
   All of the above done clear
  E)
  None of these done clear
  View Solution play_arrow

• question_answer13)
  Profit by customer satisfaction is a tool of
  A)
  Old concept of marketing done clear
  B)
  New concept of marketing done clear
  C)
   Production          done clear
  D)
  Price done clear
  E)
  None of these done clear
  View Solution play_arrow

• question_answer14)
  Market expansion means
  A)
  Hiring more staff done clear
  B)
  Firing more staff done clear
  C)
   Buying more products     done clear
  D)
   Buying more companies done clear
  E)
  None of these done clear
  View Solution play_arrow

• question_answer15)
  Marketing is a
  A)
  Quantitative process                    done clear
  B)
  Logical process done clear
  C)
   Mathematical process     done clear
  D)
   Managerial process done clear
  E)
  None of these done clear
  View Solution play_arrow

• question_answer16)
  The traditional Marketing style involves?
  A)
  Telemarketing                 done clear
  B)
  Digital marketing done clear
  C)
   Indirect marketing          done clear
  D)
   Direct marketing done clear
  E)
  All of these done clear
  View Solution play_arrow

• question_answer17)
                          A true marketing mindset requires?                                                                                   [SBI Ass. Clerk 2008]
  A)
  Command and order mindset done clear
  B)
  Control mindset done clear
  C)
   Active mindset   done clear
  D)
   Passive mindset done clear
  E)
  None of these       done clear
  View Solution play_arrow

• question_answer18)
               Which of the following sentences is true?                                                                            [SBI Ass. Clerk 2008]
  A)
  Marketing is not required in a Buyers' Market done clear
  B)
  Marketing is not required in a Sellers' Market done clear
  C)
   Marketing is not required due to globalization done clear
  D)
   Marketing is not required due to competition done clear
  E)
  Marketing is not required due to liberalization done clear
  View Solution play_arrow

• question_answer19)
  Market Information means?
  A)
  Knowledge of shops and bazaars done clear
  B)
  Knowledge of shopping malls done clear
  C)
   Knowledge of customer profile and product mix done clear
  D)
   Knowledge of various languages done clear
  E)
  All of these done clear
  View Solution play_arrow

• question_answer20)
  A target market is?                                                                                                        [SBI Ass. Clerk 2008]
  A)
  Entire country       done clear
  B)
  Entire city done clear
  C)
   Entire globe done clear
  D)
   That which consists of customers who need the identified product done clear
  E)
  All of these    done clear
  View Solution play_arrow

• question_answer21)
  Value Added Services" implies?
  A)
  Additional knowledge of marketing staff done clear
  B)
  Service beyond normal hours done clear
  C)
   Service with extra facilities done clear
  D)
   Marketing agencies done clear
  E)
  Overtime work   done clear
  View Solution play_arrow

• question_answer22)
    A successful "Blue ocean strategy" requires?
  A)
  Effective communication    done clear
  B)
  Innovative skills done clear
  C)
   Motivation               done clear
  D)
   all of the above done clear
  E)
  None of these    done clear
  View Solution play_arrow

• question_answer23)
      Find the correct statement?
  A)
  Marketing is redundant in monopolistic companies done clear
  B)
  Performance of a sales person depends on the amount of incentive paid done clear
  C)
   Marketing is influenced by peer performance done clear
  D)
   An increase in market share indicates fall in business volume done clear
  E)
  A mission statement is part of the company's prospectus done clear
  View Solution play_arrow

• question_answer24)
  The ultimate aim of Marketing is to provide?
  A)
  More business to the company done clear
  B)
  More profit         done clear
  C)
   more staff done clear
  D)
   More production            done clear
  E)
  more products done clear
  View Solution play_arrow

• question_answer25)
  Market share means?                                                                                         [SBI Ass. Clerk 2011]
  A)
  Paid up capital               done clear
  B)
  Shares held by employees done clear
  C)
   Share of business volume as compared to other companies done clear
  D)
   Share price of the company quoted in the market done clear
  E)
  Sensex          done clear
  View Solution play_arrow

• question_answer26)
                               Market share can be increased by?                                                                       [SBI Ass. Clerk 2011]
  A)
  Increasing the number of sales person done clear
  B)
  Increasing the sales volume  done clear
  C)
   Increasing the products done clear
  D)
   Increasing production done clear
  E)
  Rewriting profits done clear
  View Solution play_arrow

• question_answer27)
  Market share means?                                                                                                     [BOB EO, 2010]
  A)
  Share Market                  done clear
  B)
  Sensex done clear
  C)
   Market price of shares     done clear
  D)
   Market fluctuations done clear
  E)
  Share of business among peers    done clear
  View Solution play_arrow

• question_answer28)
                 Marketing is influenced by?                                                                                             [BOB P.O. 2010]
  A)
  Public taste                    done clear
  B)
  Buyer behavior done clear
  C)
   Product demand                        done clear
  D)
   Brand image done clear
  E)
  All of these  done clear
  View Solution play_arrow

• question_answer29)
  Marketing skills are tested by?
  A)
  Buying more                  done clear
  B)
  Selling more done clear
  C)
   Paying more                  done clear
  D)
   Talking more  done clear
  E)
  All of these    done clear
  View Solution play_arrow

• question_answer30)
  A Marketing survey is required for?                                                                                  [BOB P.O...2010]
  A)
  Deciding Marketing strategies done clear
  B)
  Deciding product strategies done clear
  C)
   Deciding pricing strategies  done clear
  D)
   All of these done clear
  E)
  None of these  done clear
  View Solution play_arrow

• question_answer31)
                                 Market information denotes?                                                                                           [BOB P.O. 2010]
  A)
  Knowledge of Industries done clear
  B)
  Knowledge of peers done clear
  C)
   Knowledge of households done clear
  D)
   Knowledge of customer needs done clear
  E)
  All of these    done clear
  View Solution play_arrow

• question_answer32)
                                  Customization means?
  A)
  Adding more customers                done clear
  B)
  Customers selling goods done clear
  C)
   Unhappy customers done clear
  D)
   Tailor-made products for each customer done clear
  E)
  All of these   done clear
  View Solution play_arrow

• question_answer33)
                                     Target groups can be identified by ... Find the incorrect answer.                                                                                                             [BOB RO. 2010]
  A)
  Data Mining       done clear
  B)
  Data warehousing done clear
  C)
   Market Survey                 done clear
  D)
   Market Research done clear
  E)
  Market Segmentation done clear
  View Solution play_arrow

• question_answer34)
  The sole aim of marketing is to?
  A)
  Increase sales done clear
  B)
  Increase the number of employees done clear
  C)
   Increase job opportunities done clear
  D)
   Increase production done clear
  E)
  All of these done clear
  View Solution play_arrow

• question_answer35)
   Aggressive marketing is necessitated due to?                                             [SET Ass. P.O. 2010, SBI Clerk 2012]
  A)
  Globalization                  done clear
  B)
  Increased competition done clear
  C)
   Increased production done clear
  D)
   Increased job opportunities done clear
  E)
  All of these      done clear
  View Solution play_arrow

• question_answer36)
                    Efficient marketing style requires?                                                [SBI Ass. P.O. 2010, SBI Clerk 2012]
  A)
  Proper planning done clear
  B)
  Good communication skills done clear
  C)
   Team work done clear
  D)
   Knowledge of product done clear
  E)
  All of these  done clear
  View Solution play_arrow

• question_answer37)
                         Value added services means?                                                                                         [SBI Ass. P.O. 2010]
  A)
  Costlier products             done clear
  B)
  Larger number of products done clear
  C)
   Additional Services    done clear
  D)
   At par services done clear
  E)
  None of these         done clear
  View Solution play_arrow

• question_answer38)
                           Marketing persons need?
  A)
  Innovative skills done clear
  B)
  Laborious attitude done clear
  C)
   Fighting nature               done clear
  D)
   Quality of imitating others done clear
  E)
  Sympathetic approach     done clear
  View Solution play_arrow

• question_answer39)
                        Social marketing refers to?                                                                                              [BOB P.O. 2011]
  A)
  Share market price done clear
  B)
  Marketing by the entire society done clear
  C)
   Internet marketing done clear
  D)
   Marketing for a social cause done clear
  E)
  (e)Society bye-laws     done clear
  View Solution play_arrow

• question_answer40)
                              A call means?
  A)
  To call out to someone                done clear
  B)
  A profession done clear
  C)
   A speech done clear
  D)
   A new product done clear
  E)
  A sales person visiting a likely buyer. done clear
  View Solution play_arrow

• question_answer41)
  Marketing opportunities means?
  A)
  Availability of sales persons done clear
  B)
  Availability of data done clear
  C)
   Meals                        done clear
  D)
   Scope for marketing done clear
  E)
  Evaluation of performance done clear
  View Solution play_arrow

• question_answer42)
  Value added services means?
  A)
  Costlier products done clear
  B)
  More number of products done clear
  C)
   Additional services done clear
  D)
   At par services done clear
  E)
  New products     done clear
  View Solution play_arrow

• question_answer43)
                             Customization means?
  A)
  Acquiring more customers done clear
  B)
  Regulating customers done clear
  C)
   Special products to suit each customer done clear
  D)
   More products per customer done clear
  E)
  All of these done clear
  View Solution play_arrow

• question_answer44)
  Which of the following alternatives is done by a non-profit or government organization to further a cause?
  A)
  Brand Marketing done clear
  B)
  Casual Marketing done clear
  C)
   Social Marketing            done clear
  D)
   Issue Marketing done clear
  E)
  Non-profit Marketing  done clear
  View Solution play_arrow

• question_answer45)
  What is the aim of successful Marketing?
  A)
  To increase the profit  done clear
  B)
  To increase the sale done clear
  C)
   To increase the output of sellers done clear
  D)
   All of the given options done clear
  E)
  To increase customer base    done clear
  View Solution play_arrow

• question_answer46)
  ......is reducing the number of organization levels to get closer to the customers.                       [SET Clerk 2014]
  A)
  Globalizing                     done clear
  B)
  Empowering done clear
  C)
   Draft the report  done clear
  D)
   Flattening done clear
  E)
  Accelerating        done clear
  View Solution play_arrow

• question_answer47)
               The process of making changes to an existing document is referred to as?                              [SBI Clerk 2014]
  A)
  Editing done clear
  B)
  Changing done clear
  C)
   Modifying                     done clear
  D)
   Creating  done clear
  E)
  Adjusting   done clear
  View Solution play_arrow

• question_answer48)
                      Traditionally physical space for exchange of goods for buy Errors and sellers was called?                                                                                                      [SBI Asst. 2015]
  A)
  Marketing done clear
  B)
                Market done clear
  C)
   Company                     done clear
  D)
   Market information done clear
  View Solution play_arrow