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  5. Branding, Packaging and Labelling

Banking Marketing Aptitude Branding, Packaging and Labelling Question Bank Branding and Packaging

  • question_answer
    When a brand is placed on a product that a large manufacturer has created for a smaller retailer, it is called?                                                                                                                                              [SBI Asst. 2015]

    A) Manufacturer's Brand

    B) Licensed Brand

    C) Co-Brand

    D) Private Brand 

    Correct Answer: B

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