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Direction (1-5): Read the following text and answer question numbers on the basis of the same.

Mahinder Agro Ltd. started a new venture for distribution of harmful and chemical free fertilizers vegetables. They conducted a survey to find out customer preferences for such vegetables. They found that most of the customers were concerned about the harmful chemicals being used in growing the vegetables. They found out that 90% of the households were searching for alternatives. The company connected a group of agriculture experts to lay down the procedure for growing the vegetables by the farmers. They decided to train the farmers in new technology to grow chemical free vegetables according to new innovative methods. The experts also suggested soil management techniques through which farmers would be able to create an abundant and lasting harvest. Due to increased awareness for healthcare, demand for products of Maninder Agro Ltd. increased and thus the business flourished.

"They found that most of the customers were concerned about the harmful chemicals being used in growing the vegetables. They found out that 90% of the households searching for alternatives." Identify the dimension of business environment highlighted above.

A) Economic environment

B) Social environment

C) Technological environment

D) Political environment