question_answer

Direction (1-5): Read the following text and answer question numbers 1-5 on the basis of the same.

Shah Ltd. started the product offering with ACs. They have now started to sell the appliances as well including audio systems. TVs, washing machines, water purifiers, etc. The company also handles complaints and offer after sale services. But later on it somehow ignored after sales services leading to a tarnished image of company. The top management quickly took the rectifying measures and protected as well as promoted the favourable image in the eyes of public. The company also started selling mixer- grinders. To ensure better protection these mixers were packed in a transparent polybag and then they were kept in a coloured cardboard box. All the packages of all the products of the company has following detail

Price

Method of use

Caution

Manufacturer's address

A yellow square with a blue circle outside it.

Which element of marketing mix is highlighted in the lines. "Shah Ltd started the product offering which ACs. They have now started to sell other appliances as well including audio systems. TVs, washing machines, water purifiers, etc. The company also handles complaints and offer after sale service"?

A) Product

B) Place

C) Price                

D) Promotion