question_answer

Direction (11-15): Read the following text and answer question numbers 81-85 on the basis of the same.

ABC Crackers Limited, a fire cracker manufacturing company, launched some new products on the eve of Diwali in the market, which attracted many buyers. To meet the increased demand, the company employed people to promote the products to each distributor, from the nearby villages. As the products were in great demand in the market, a competitor, A2Z Crackers Limited, imitated the products. The products of the competitor were not accepted by the consumers due to inferior quality, lack of relevant information, poor response from the customer support services wherever it was a status symbol to buy the products of ABC Crackers Limited because of their quality and responsible management.

Identify the product related decisions because of which consumers preferred the products of ARC Crackers Limited.

A) Branding and labelling

B) Labelling and packaging

C) Branding and packaging

D) Branding, labelling and packaging