12th Class Business Studies Marketing Question Bank Case Based MCQs - Marketing Management

  • question_answer
    Direction (16-20): Read the following text and answer question numbers 86-90 on the basis of the same.
    Good Life Ltd is a manufacturing company dealing in pain relive tablets. It is a Over The Counter (OTC) drug. These tablets are available in strips of 10 tablets. These strips are packed in cardboard box and these boxes are placed in corrugated box and delivered to retailers for sale. The company also rolled out advertisement on major TV channels to boost the sales of the drug.
    The company has come-up with a new muscle relaxant ointment with no chemicals and just herbs and plant-based materials as its constituents. It helps in satisfaction of customers and does not leave any industrial waste after manufacturing. However, when the company released this, it did not provide the right method of using it thereby leading to many customers complaining about as ineffectiveness.
    Which packaging is highlighted in the lines, "These strips are packed in cardboard box and these boxes are placed in corrugated box and delivered to retailers for sale"?

    A) Primary            

    B) Secondary

    C) Transportation    

    D) Both [b] and [c]

    Correct Answer: D

    Solution :

    [d]


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