12th Class Business Studies Marketing Question Bank Case Based MCQs - Marketing Management

  • question_answer
    Direction (21-25): Read the following text and answer question numbers 91-95 on the basis of the same.
    Suresh was watching television. He saw many advertisements, within a span of five hours he saw advertisements of five toothpastes selling companies. He found that every toothpaste selling company was claiming its toothpaste to be the best toothpaste recommended by dentists. He decided to go to his friend who was a personal selling agent of an FMCG. After meeting him he got assured of the best toothpaste available in the market. However, he also liked the quality of the toothpaste of his friend's company as his friend gave him some very logical reasons for it. After returning home Ramesh couldn't sleep as he could see his friend's struggle in convincing him for half an hour and compared it with the mass reach of an advertisement. Next day the was on an off from his office. He went to a mobile shop and decided to purchase a mobile worth Rs. 40,000. The company offered him a scheme in which he could purchase the mobile in interest free ten installments of Rs. 4,000 to be paid every month. However, when he was asked to fill a form, a file charge of Rs. 2,000 was the taken from him. He purchased the phone because of the good quality of the phone and the continuous efforts of the salesman in the mobile shop.
    Which objection to advertising has been highlighted in above case?

    A) Undermines social values

    B) Adds to cost

    C) Confuses the buyers

    D) Encourages sale of inferior goods

    Correct Answer: C

    Solution :

    He found that every toothpaste selling company was claiming its toothpaste to be the best toothpaste recommended by dentists.


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