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12th Class Business Studies Marketing Question Bank Case Based MCQs - Marketing Management

  • question_answer
    Which limitation of personal selling did Suresh find in comparison to advertisement?

    A) To reach only a limited number of people

    B) Enhancing customer's satisfaction and confidence

    C) Mass reach        

    D) Inflexibility

    Correct Answer: C

    Solution :

    The limitation of personal selling when Suresh found was 'to reach only a limited number of people' due to time and cost considerations. After returning home, Suresh couldn't sleep as he could see his friend's struggle in convincing him for half an hour and compared it with the 'mass reach' of an advertisement.


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