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Direction (26-30): Read the following text and answer question numbers 96-100 on the basis of the same. A garment manufacturing company has decided to identify the needs of the customers to start successful marketing of the garment produced by it and for this marketing of the garment produced by it and for this the company is doing SWOT analysis (Strength, Weakness, Opportunity and Threat analysis). This company is pursue its objective with full efforts. At has decided to make a its objective with full efforts. It has decided to make a blueprint for the amount of production it will do, the efforts behind promotion it will put and all other major actions it will undertake to achieve its objectives. However, the company has one weak area which it would like to improve. The physical movement for it prepared garments was not proper last year and the company wants to ensure it is done properly this year. For this thing to be done properly it has created a separate department. Hope the company does better in future.

Which of the following concept is discussed in above case?

A) Selling concept              

B) Marketing concept

C) Production concept        

D) Product concept