The revolutionary, 'Billion-litre idea' and execution of the world's largest dairy-agricultural development programme, 'Operation Flood' transformed India from a nation with potential in the dairy industry to a nation with massive production of milk and dairy products. |
Operation Flood is the programme initiated by the National Dairy Development Board to speed up "the White Revolution." It created a national milk grid linking producers throughout India with consumers in over 700 towns and cities, reducing seasonal and regional price variations while ensuring that the producer gets a major share of the price, consumers pay, by cutting out middlemen. |
The bedrock of Operation Flood that made the White Revolution a success, was village milk producers' cooperatives, which procured milk and provided inputs and services, making mode management and technology available to members. |
Blog, MBA Universe |
Operation Flood is based on the model of.................... |
A) cooperative marketing
B) regulated marketing
C) Both [a] and [b]
D) None of the above
Correct Answer: A
Solution :
[a] cooperative marketingYou need to login to perform this action.
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