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Case Study 4

Super markets are large retailing business units selling variety of consumer goods under one roof. They operated on low margin and have self-service facility. Generally these are located in shopping centres. Goods are kept in such a way that consumer can see all that is available and choose what he wants. They take a trolley, pick up what they like, put it in the trolley, go to cash counter, pay and take their goods after showing bill to the guard.

These generally operate like departmental stores but unlike departmental stores, they do not provide services like free home delivery, credit facilities, etc. they generally also not hire any sales staff to promote sales.

   

Q.1     Discuss three features of super markets.

Answer:

Ans.     Any three:

(a) Variety of products: All varieties of goods including other non-food items such as medicines, cosmetics, ready-made garments, household goods are sold out from supermarkets.

(b) Self-service: Self-service is given more priority in supermarkets. Customers should bring goods to the counter by themselves, show the sellers and take bills; no seller's service is available.

(c) Cheap price: Goods are found at cheaper price in supermarket. As it is not necessary to appoint sellers in supermarket and operation cost goes low, goods are sold at cheaper price. Along with this goods are sold only for hand-cash, there does not appear financial crisis.

(d) Limited services to customers: Supermarkets do not provide services to customers as departmental stores provide. It provides nominal limited services to customers free of charge.

(e) Separate departments: In supermarkets, separate departments are operated for certain items (product lines). Supermarkets are organized