11th Class Business Studies Internal Trade Question Bank Internal Trade (Higher)

  • question_answer
    Case Study 1 Internal Trade
    Vishal Mega Mart is India's largest Fashion-led hypermarket chain with a footprint of over 204 stores, cumulative trading area in excess of 3 million square feet, in over 110 cities and towns across India.
    Vishal is sharply focused at the needs of consumers in Apparel, General Merchandise, Grocery and Personal Care in Tier-1, Tier-2 and Tier-3 cities and towns and is dedicated to offer the best value and choice to its millions of customers.
    Vishal offers clearly differentiated value to customers in the following product categories for which it has three departments.
    (a) Fashion: Fresh, trendy and affordable fashion comprising latest Apparel, Footwear & Lifestyle accessories collection across Men's, Women's & Kid's.
    (b) General Merchandise: Catering to all the household needs such as Kitchen-ware, Home Furnishings, Luggage & Travel Accessories, Home/Kitchen Appliances, Toys & Sports etc. at best prices
    (c) Grocery and Household Needs: Catering to all daily needs with an extensive Grocery & Staples, Packed Food, Branded Personal Care and Household Needs products.
    Q.3     Mention two merits of the type of large scale retail trade identified in part I.


    Ans.     (a) Economies of large scale production
    (b) Consumer services under one floor

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