| Case Study 1 Internal Trade |
| Vishal Mega Mart is India's largest Fashion-led hypermarket chain with a footprint of over 204 stores, cumulative trading area in excess of 3 million square feet, in over 110 cities and towns across India. |
| Vishal is sharply focused at the needs of consumers in Apparel, General Merchandise, Grocery and Personal Care in Tier-1, Tier-2 and Tier-3 cities and towns and is dedicated to offer the best value and choice to its millions of customers. |
| Vishal offers clearly differentiated value to customers in the following product categories for which it has three departments. |
| (a) Fashion: Fresh, trendy and affordable fashion comprising latest Apparel, Footwear & Lifestyle accessories collection across Men's, Women's & Kid's. |
| (b) General Merchandise: Catering to all the household needs such as Kitchen-ware, Home Furnishings, Luggage & Travel Accessories, Home/Kitchen Appliances, Toys & Sports etc. at best prices |
| (c) Grocery and Household Needs: Catering to all daily needs with an extensive Grocery & Staples, Packed Food, Branded Personal Care and Household Needs products. |
| Q.3 Mention two merits of the type of large scale retail trade identified in part I. |
Answer:
Ans. (a) Economies of large scale production
(b) Consumer services under one floor
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