Answer:
(i) (a) Kerry Packer signed up fifty-one of the world's leading cricketers and staged unofficial Tests and one-day internationals under the name World Series Cricket. (b) Coloured dress, protective helmets, field restrictions cricket under light became a standard part of the game due to his innovations. (c) Moreover, he made cricket a marketable game which could generate huge revenues. Cricket boards now become rich by selling television rights to television companies. (d) Continuous television coverage now made cricketers celebrities who earned enormous sums of money by making commercials for a wide range of products. (ii) (a) Television coverage has expanded the audience for viewing cricket by bringing cricket into small towns and villages. (b) It also broadened cricket's social base. (c) Children even from rural areas could now watch top-level cricket being played and learn by imitating their heroes. (d) Satellite television and multinational television companies created a global market for cricket.
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