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Shreemaya Hotel in Indore was facing a problem of low demand for its rooms due to off- season. The Managing Director (MD) of the hotel, Mrs. Sakina was very worried. She called upon the marketing Manager, Mr. Kapoor for his advice. He suggested that the hotel should announce an offer of ‘Days and 2 nights hotel stay package’ with free breakfast and one - day religious visit to Omkareshwar and Mahakaleshwar Temples. The MD liked the suggesting very much. Identify the promotional tool which can be used by the hotel through which large number of prospective pilgrimage tourists all over the country and abroad can be reached, informed and persuaded to use the incentive.            [CBSE Sample Paper, 2016]

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