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1. What is the societal concept of marketing?

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‘Blindly following the goal of customer satisfaction has led to many social and environmental ills.’ Do you agree? What should be done?                                                                                                                                [HOTS]

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“Mannat Industry aims to fulfill the customer demand and also focuses on: contributing to enrichment or quality of life.” Which concept of marketing is being followed by the Mannat Industry?

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Which concept of marketing suggests that marketer should not offer a product to consumers if it is not in the best interest of consumers?

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A shoe manufacturing company is using prohibited animal skin to make leather, in order to satisfy some of its customers. Which marketing concept is overlooked in the given case?

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Beauty Products Ltd. is a natural and ethical beauty brand famous for offering organic beauty products for men and women. The company uses plant - based materials for its products and is the No. 1 beauty brand in the country. It not only satisfies its customers but also believes in the overall protection of the planet.

Identify the marketing management philosophy being followed by ‘Beauty Product Ltd.’               [Delhi 2015]

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