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What is meant by the ‘product concept of marketing’?                       [Delhi, AI, Foreign 2010]

Or

Ayesha is manufacturing lunch-boxes for school-going children. Maximise profit she decided to improve the quality and added a warmer for the lunch-boxes. Due to this improvement in the product, the sale is increasing day-by-day. Identify and explain the marketing philosophy involved.                                         [Delhi, AI Comptt. 2012]

Answer:

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