12th Class
Business Studies
Marketing
Question Bank
Marketing (Long)
question_answer
Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well - versed in the various aspects of rice cultivation. He was also selected by the government for a pilot - project on rice cultivation. As a project work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use the Internet to gather customers views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no predetermined specifications in case of rice because of which it was difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of Malabari Organic Rice and classified it into three different varieties, namely - Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation.
Explain the three functions of marketing with reference to the above paragraph. [AI 2015]
