12th Class
Business Studies
Marketing
Question Bank
Marketing (Long)
question_answer
ABC Crackers Ltd., a fire - cracker manufacturing company, launched some new products on the eve of Diwali in the market which attracted many buyers. To meet the increasing demand, the company employed people from nearby villages where there was a lot of unemployment. Because of the good behavior of the management with the employees, more and more people wanted to join the company. As the products were in great demand in the market, a competitor imitated the products. The products of the competitor were not accepted by the consumers as it was a status symbol to buy the products of ABC Crackers Ltd. because of their quality.
(a) Identify and explain the product - related decision because of which consumers preferred the products of ABC Crackers Ltd.
(b) Also, identify any two which ABC Crackers Ltd. wanted to communicated to the society. [AI 2014]
