12th Class
Business Studies
Marketing
Question Bank
Marketing (Long)
question_answer
5. Bye-Bye Motors recently informed the media about its aim to train up to 4000 people in the next 3 years in the skills associated with automobile industry as part of its program to provide technical and vocational education for unemployed youth. The firm has already started the program in collaboration with Automobile Skill Development Council. This news in the media has helped the firm in promoting its image in the eyes of the public and consumer activist groups.
(a) Why is it important for the company to satisfy the public and the consumer activist groups. Give reasons.
(b) Which departments in the firm can be given the responsibility to disseminate information and build goodwill of the firm?
