| List the characteristics of a good brand name. |
| Or |
| You have been appointed as a Brand Manager of Ford Motors. The Company is to introduce a Compact small car in the Indian Market. The name of the car is yet to be decided. You have been asked to chair a Brain Storming Session. Before the suggestions come forward, you have to briefly explain the participants as to what constitutes a good brand name with the help of suitable examples. [CBSE Sample Paper 1st 2010] |
| Or |
| Explain the qualities necessary for a good brand name. [Delhi 2006] |
| Or |
| What is meant by Brand Name? State any four characteristics of a good Brand Name. [Delhi, Foreign 2011] |
| Or |
| State any three features of a good brand name. [CBSE Sample Paper 2011] |
| Explain in brief any three qualities of a good brand name. [Delhi 2005C; AI 2008] |
| Or |
| What are the characteristics of a good brand name? Explain. [Delhi 2009] |
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