| Column I | Column II |
| (A) Discounts to customers] traders and credit terms, etc. | (i) Product |
| (B) Price discounts, free samples, etc. | (ii) Price |
| (C) Discounts, promotional campaign, etc. to the intermediaries | (iii) Place |
| (D) Packaging, labelling and branding | (iv) Promotion |
A) (i), (ii), (iii), (iv)
B) (iv), (iii), (ii), (i)
C) (ii), (iv), (iii), (i)
D) (ii), (i), (iv), (iii)
Correct Answer: C
Solution :
(c)
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