A) Identifying key competitive forces; identifying competitive position; identifying key opportunities, threats, strengths and weaknesses
B) auditing macro environmental influences; identifying key competitive forces; identifying competitive position; identifying key opportunities and threats
C) auditing external and organisational factors; identifying key competitive forces; identifying competitive position; identifying key opportunities and threats
D) Assessing historical trends; auditing environmental dangers; identifying strategic capabilities; identifying competitive position
Correct Answer: B
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