| Direction: In the questions given below are two statements labelled as Assertion (A) and Reason (R). In the context of the two statements, which one of the following is correct? |
| Assertion (A) The marketing concept is a way of thinking or a management philosophy that affects most efforts of the organisation. |
| Reason (R) Marketing concept is based on product orientation. |
A) Both A and R are true and R is the correct explanation of A.
B) Both A and R are true, but R is not the correct explanation of A.
C) A is true, but R is false.
D) A is false, but R is true.
Correct Answer: C
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