Teaching Business Studies Marketing Question Bank MCQ - Marketing

  • question_answer
    Match the following
    List I (Classifications of Products) List II (Explanations)
    A. Consumer product 1. Products which are designed for use by ultimate consumers or households.
    B. Durable product 2. Product which a consumer usually purchase frequently immediately and with minimum effort.
    C. Convenience product 3. Products with unique characteristics and/or brand identification for which a significant group of buyers are habitually willing  to make a special purchasing effect
    D. Speciality product 4. Products which normally survive many use
    Codes

    A)                                  A\[\to \]1, B\[\to \]2, C\[\to \]3, D\[\to \]4

    B)                     A\[\to \]1, B\[\to \]4, C\[\to \]2, D\[\to \]3

    C)                     A\[\to \]2, B\[\to \]1, C\[\to \]3, D\[\to \]4

    D)                     A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1

    Correct Answer: B


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