List I (Eras of Marketing) | List II (Features) | ||
A. | Production era | 1. | Marketers focused their efforts only on selling their products to the customers |
B. | Sales era | 2. | It calls upon the marketers to build social, ethical and environmental considerations into marketing Process |
C. | Marketing era | 3. | Companies focused on mere manufacturing Processes |
D. | Societal marketing era | 4. | It focused on setting their products |
A) A\[\to \]3, B\[\to \]1, C\[\to \]4, D\[\to \]2
B) A\[\to \]4, B\[\to \]1, C\[\to \]2, D\[\to \]3
C) A\[\to \]2, B\[\to \]3, C\[\to \]1, D\[\to \]4
D) A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1
Correct Answer: A
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