List I (Concepts of Marketing) | List II (Features) | ||
A. | Exchange concept | 1. | The company has to aggressively promote and push its products |
B. | Production concept | 2. | It holds that exchange of a product between seller and the buyer is the central idea of marketing |
C. | Product concept | 3. | Marketing can be managed by managing Production |
D. | Sales concept | 4. | It tries to achieve marketing success through product attributes |
A) A\[\to \]4, B\[\to \]3, C\[\to \]2, D\[\to \]1
B) A\[\to \]2, B\[\to \]3, C\[\to \]4, D\[\to \]1
C) A\[\to \]3, B\[\to \]2, C\[\to \]4, D\[\to \]1
D) A\[\to \]4, B\[\to \]1, C\[\to \]2, D\[\to \]3
Correct Answer: B
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