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Teaching Business Studies Marketing Question Bank MCQ - Marketing

  • question_answer
    “The marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals” Who said it?

    A)  P Kataler                                 

    B)  Kotler

    C)                     LG Peter                                  

    D)  None of these

    Correct Answer: A

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