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All of the following statements are true except

A)  It costs more to get a new customer than to keep an existing one

B)                     Marketers that can retain more customers by satisfying them better than competitors will have profitable products in the long-run not just the short-run.

C)                     A product will low brand loyalty will have a higher lifetime customer value than a product with high brand loyalty

D)                     Marketing managers will have to focus on the relationship between the organisation and the customer as the end result of a successful marketing strategy