A) It costs more to get a new customer than to keep an existing one
B) Marketers that can retain more customers by satisfying them better than competitors will have profitable products in the long-run not just the short-run.
C) A product will low brand loyalty will have a higher lifetime customer value than a product with high brand loyalty
D) Marketing managers will have to focus on the relationship between the organisation and the customer as the end result of a successful marketing strategy
Correct Answer: C
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