Column I | Column II | ||
A | Social process | (i) | Market |
B | Set of potential customers | (ii) | Marketing |
C | Controllable variables | (iii) | Function of marketing |
D | Marketing activities | (iv) | Marketing mix |
A) A-(i), B-(iii), C-(iv), D-(ii)
B) A-(ii), B-(i), C-(iv), D-(iii)
C) A-(iv), B-(iii), C-(ii), D-(i)
D) A-(iii), B-(ii), C-(iv), D-(i)
Correct Answer: B
Solution :
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