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12th Class Business Studies Marketing Question Bank MCQs - Marketing Management

  • question_answer
    The process of classification of products into different groups on the basis of their important characteristics refers to which of the following marketing functions?

    A) Grading

    B) Standardisation

    C) Product designing

    D) Marketing planning

    Correct Answer: A

    Solution :

    Grading is the process of classifying the products into different groups on the basis of quality, size, features, etc. Package of product protects it from spoilage, breakage, pilferage, leakage, damage, etc. Eg. Oil in plastic bottles.


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