| Column I | Column II | ||
| A | Finding wants and filling them | (i) | Production concept |
| B | Supremacy of the product quality | (ii) | Selling concept |
| C | Aggressive sales promotion | (iii) | Product concept |
| D | Easy availability and affordability of products | (iv) | Marketing concept |
A) A-(iv), B-(iii), C-(ii), D-(i)
B) A-(ii), B-(iii), C-(i), D-(iv)
C) A-(iii), B-(i), C-(ii), D-(iv)
D) A-(iv), B-(ii), C-(i), D-(iii)
Correct Answer: A
Solution :
[a]
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