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12th Class Business Studies Marketing Question Bank MCQs - Marketing Management

  • question_answer
    Name the philosophy of marketing which is an extension of marketing concept.

    A) Product concept

    B) Societal marketing concept

    C) Production concept

    D) Selling concept

    Correct Answer: B

    Solution :

    The societal marketing concept is the extension of the marketing except as supplemented by the concern for the long term welfare of the society. Apart from the customer satisfaction, it pays attention to the social, ethical, and ecological aspects of marketing.


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