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12th Class Business Studies Marketing Question Bank MCQs - Marketing Management

  • question_answer
    Tomato Ltd., a food delivery service app has recently faced criticism for the tampering of their product, by their boys. Tomato Ltd. decide to put a hologram seal on the food packets in order to protect the contents from spoilage, leakage, pilferage, damage, along with a tag with a safety warning for the consumers to check the seal. Which concept of marketing discussed above is performing the important function of communicating with the potential buyer and promoting the sale?

    A) Branding

    B) Product designing and development

    C) Labelling          

    D) Packaging

    Correct Answer: D

    Solution :

    The customers assess quality and features of a product from its packaging. It also provide detailed information about the product by acting as a label in certain products.


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