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12th Class Business Studies Marketing Question Bank MCQs - Marketing Management

  • question_answer
    Thirthankar Pvt Ltd is a school bag manufacturing company. For the purpose of profit maximisation, Nisha added a laptop pocket to the existing bag design. Which marketing management philosophy is adopted by Nisha?

    A) Production concept        

    B) Product concept

    C) Selling concept  

    D) Marketing concept

    Correct Answer: B

    Solution :

    [b]


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