12th Class Business Studies Marketing Question Bank MCQs - Marketing Management

  • question_answer
    Mr. Raj wants to buy a LCD for his family. When he visited Anand Electronics to make the purchase, he got confused. Which promotional tool brought him to the shop and which promotional tool is required now to remove his confusion?

    A) Advertising, personal selling

    B) Personal selling, advertising

    C) Sales promotion, personal selling

    D) Public relations, advertising

    Correct Answer: A

    Solution :

    In this question, at first his decision to buy a LCD was influenced by advertising. Later, his decision was influenced by personal selling in which he would be convinced to buy LCD.


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