12th Class Business Studies Marketing Question Bank MCQs - Marketing Management

  • question_answer
    Kumar wanted to purchase a fuel efficient car having the latest standards regarding minimisation of pollution. He saw an advertisement offering such a car and visited the showroom of the company wherein the car was displayed. In his discussion, the Marketing Manager told him that the company is providing credit facilities, maintenance services and many other effective services which are helping in bringing repeat sales and developing brands loyalty. Identify the marketing function which the Marketing Manager was discussing with Kumar.

    A) Marketing planning

    B) Customer support services

    C) Pricing of product

    D) Gathering and analysing market information

    Correct Answer: B

    Solution :

    [b]


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