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12th Class Business Studies Marketing Question Bank MCQs - Marketing Management

  • question_answer
    When Earita opened the door on hearing the doorbell, a person was standing who was selling Britannica World 'encyclopedia'. Here Britanica is using which element of promotion mix?

    A) Public relation

    B) Sales promotion

    C) Advertising        

    D) Personal Selling

    Correct Answer: D

    Solution :

    Personal selling or salesmanship is the process of informing, assisting and persuading people to buy a product or service through direct personal contact. It involves face-to-face communication between a seller and a buyer.


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