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12th Class Business Studies Marketing Question Bank MCQs - Marketing Management

  • question_answer
    If a manufacturer achieves a break through by developing a car engine, which can run on both petrol and diesel, and this news in covered by television or radio or newspaper in the form of news item, it would be termed as

    A) Publicity   

    B) Advertising

    C) Sales promotion             

    D) Personal selling

    Correct Answer: A

    Solution :

    Here in question, the case is of publicity because the engine manufacturer would benefit from such dissemination of information about its achievement by the media but would not bear any cost for the same.          


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