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12th Class Business Studies Marketing Question Bank MCQs - Marketing Management

  • question_answer
    XYZ Co. is adopting a promotional tool, which plays a persuasive, service and informational roles, thereby link a business firm to its costumers. Identify the promotional tool.

    A) Advertising

    B) Personal selling

    C) Sales promotion

    D) Public relations

    Correct Answer: B

    Solution :

    Here, the company is adopting personal selling as personal selling involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales.


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