question_answer

Zamon Ltd. is manufacturer of electronics goods based in Pune. On one hand, it deals in items like books, music instrument, videotapes etc., and on the other hand, it deals in laptops and mobile phones. The company had a functional structure with separate heads for production, marketing and finance. All the functional heads were looking after the products, but at times their activities overlapped. This led to problems related to coordination and inter-departmental conflicts. To facilitate specialisation Ramit, the CEO of the company decided to group books, music instrument, videotapes etc. under media and laptops and mobile phones under consumer electronics'. While doing so Ramit has performed a step in the process of one of the functions of management. Identify the step.

A) Identification and division of work

B) Departmentalisation

C) Assignment of duties

D) Establishing authority and reporting relationships