question_answer

'Bawa Cycles' was in the business of manufacturing racing cycles and had a monopoly in the market. The business was doing well and the company was consistently meeting its objective of 10% increase in sales every year. Encouraged by the good track record, the Managing Director of the company kept an ambitious target of 15% increase in sales for the next year. The same year, two competitors also entered the market and because of this the company was not able to meet target. Identify the limitation of one of the functions of management because of which the company was not able to achieve its target.

A) Planning may be rigid

B) Planning may not work in dynamic environment

C) Planning does not guarantee success

D) None of the above