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Sulekha is the branch manager of Shakti Handicraft Lad. The company's objective is to promote the sales of Indian handloom and handicraft products. Its sells fabrics, furnishings, ready-mades and household items are made out of traditional Indian fabrics. Sulekha decides quantities, variety, colour and texture of all the above items and then allocates resources for their purchase from different suppliers. She appoints a team of designers and crafts people in the company, who develop some prints for bed covers in bright colours on silk. Although they looked very impressive, they were more expensive than the price they planned to sell these for. Average customer could not afford to buy it- Praising their effort Sulekha suggested that they should keep the silk bed-covers for special occasions like Holi, Diwali and Christmas and offer the cotton bed-covers on a regular basis to keep costs under control.

Which function of management does she follow to allocate resources for their purchase from different suppliers?

A) Directing           

B) Organising

C) Controlling        

D) Planning