2. Questions Bank
  3. 12th Class
  4. Business Studies
  5. Marketing

12th Class Business Studies Marketing Question Bank Passage Bassed Questions

  • question_answer
    Identify the marketing philosophy discussed in the case.

    A) Production concept

    B) Product concept

    C) Societal marketing concept

    D) Both (a) and (b)

    Correct Answer: B

    Solution :

    [b] The club following this philosophy believes that consumers favour those products which offer superior quality, performance and features


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