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Banking Marketing Aptitude Product Life Cycle (PLC) Question Bank Product Life Cycle (PLC)

  • question_answer
    Which of the following growth strategies focuses on developing new products for a company's existing markets?

    A)  Product diversification

    B)  Product development

    C)  Market penetration

    D)  Market segmentation

    E)  None of the above

    Correct Answer: B

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