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12th Class Business Studies Marketing Question Bank Topic - 1 MCQs - Marketing

  • question_answer
    Divyansh Limited is a company dealing in various types of fire extinguishers. Generally, people do not buy fire extinguishers. Therefore, the company undertakes vigorous Hales promotion efforts in order to create and maintain demand for the product. Which marketing philosophy is being described in the given case?

    A) Product concept

    B) Selling concept

    C) Marketing concept

    D) Societal marketing concept

    Correct Answer: B

    Solution :

    [b] Explanation: It explains the idea that consumers will not buy the firm's products in general unless the firm takes on a large-scale selling and promotion effort.


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