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12th Class Business Studies Marketing Question Bank Topic - 3 MCQs - Product

  • question_answer
    Karishma had started the business of producing exclusive hand-made jewellery under the brand name 'Nikhaar' 10 years back. Over the years, she has diversified into new segments like clothing, footwear, cosmetics, etc. Moreover, all the products are being sold under the same brand name “Nikhaar”, as it appears appropriate for all of them. Identify the relative feature of a good brand name being described in the given case.

    A) Short and easy to pronounce, spell and remember

    B) Reflects the functions of the product

    C) Distinctiveleasily identifiable

    D) Versatile, can be used for brand extension

    Correct Answer: D

    Solution :

    [d] Explanation: Brand name is one of the brand elements which helps the customers to identify and differentiate one product from another- It should be unique, easy to remember, and stand out from the competitors- The brand name in the given case is versatile and can be used for brand extension.


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