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12th Class Business Studies Marketing Question Bank Topic - 3 MCQs - Product

  • question_answer
    Sumit went to a shop and expressed her desire to buy a thermal water bottle only of Milton company. Identify the component related to branding being described in the above case.

    A) Trademark

    B) Generic name

    C) Brand name

    D) Brand mark

    Correct Answer: C

    Solution :

    [c] Explanation: Branding is the process of assigning a specifle name or symbol to the product by which easily identification is possible and distinguishing it from the competitive product- Brand name is one of the brand elements which helps the customers to identify and differentiate one product from another.


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